Repeat Returns

THE MARKETING SYSTEM

For Ambitious Restaurant & Pizzeria Owners

Developed by a restaurant owner
who increased his own sales by $137,000 a month.

BY MEMBERSHIP ONLY

Imagine...

...if your marketing was smart enough to peer into the mind of each customer, learn their buying habits, and get them to spend more?

What would that do for your wallet?

Meet one of our members…

Our sales are up
over $8,000 a week

We haven’t printed, mailed
or distributed a single flyer
since starting Repeat Returns

Rich & Nancy, Rosati’s Pizza

Meet Rich & Nancy…

They bought a pizzeria in Schererville, Indiana and needed to boost sales fast. So they signed up for Repeat Returns and started enrolling customers.

Sales began growing. Marketing costs dropped to almost nothing.

After thirty months we ran a detailed analysis on all customers – members & non-members.

…they were shocked

Non-Members
Members

CUSTOMERS

Members make up 29% of total customer database (blue).

SPEND

They are responsible for 62% of store income.

HEAVY USERS

And they account for 85% of heavy spenders.

Customer Retention Maximized

Member-Customer's retention rate grows over non-members' at an astounding rate.

You can’t fill a bathtub without a stopper in the drain. And you can’t grow your sales when customers are defecting as fast as you can replace them.

Good news: Rich & Nancy's Member-Customers not only spend more they stay longer too.

That means:

  • Churn is dramatically reduced
  • Customer lifetime value soars
  • Business is resistant to competitors

Rich & Nancy's future looks very bright.

Additional Income Stream

It gets even better: Most pizzerias spend 4-6% on marketing. Rich & Nancy spend less than 1%. That means the money they save on marketing – goes straight into their pocket providing even more personal income.

In fact, the money they save on marketing costs pays for Repeat Returns 10× over.

  • Repeat Returns

  • Labor

  • Food

  • Net


Rich & Nancy own a growing business with a dependable income stream that becomes more valuable every day.

And it started by just reallocating a tiny fraction of their budget away from wasteful mass-marketing… and into intelligent and profitable relationship marketing.


Spend less. Make more.

Repeat Returns is the data-driven, done-for-you restaurant marketing service that changed the rules.

We learn each customer’s habits, buying triggers and most importantly… their spending potential.

And then, with no effort on your part whatsoever – we optimize and deploy your marketing to maximize the highest wallet-share possible from each customer.

This powerhouse “done-for-you” marketing suite includes:

Point Of Marketing

Monitors and collects the appropriate data from your POS for detailed analysis.

Enigma

Analyzes the data and learns each customer’s motivations and spending potential.

Chatterbox

Deploys messaging that fits each customer profile to drive meaningful engagement and maximum profit.

Point Of Marketing®

Print money, not just tickets.

Your Point Of Sale is the most valuable piece of hardware you own. It runs your business and gives you a great view of everything that’s happened – in the past.

Our Point Of Marketing® system works seamlessly with your POS to shape the future.

It does that by examining specific transaction data points. That means every sale you ring up, gives us the data we need to drive even more visits and higher customer spending.

No need to run queries, download databases, or be left in the lurch trying to figure out what offers to send to which customers – and when.

Point Of Marketing® converts your POS data into cash.

Enigma

This is where the magic happens.

Our proprietary Enigma algorithm studies and learns individual customer motivations, spending habits, buying triggers, and spending potential.

It optimizes messaging, offers, delivery day/time, and more – for each individual customer to generate the highest possible return for you – every single day.

Each night, while you sleep – our system:

  • Sorts through and analyzes the day’s customer data and transactions
  • Applies our proprietary algorithm to develop a max-profit scenario for tomorrow
  • Creates and deploys highly targeted promotional offers to responsive customers

By morning, the right messages with the right offers are heading to the right customers to drive the highest possible profit for you – today, tomorrow, forever.

Chatterbox

Relax. You never lift a finger.

We also deploy your marketing assets for you with our unified Chatterbox communication platform. This highly intelligent automated marketing suite engages customers in the right places at the right time to drive consistent high-profit traffic through your doors.

Loyalty

Steep discounts drive a single visit and attract bottom-feeders who only buy when you’re losing money. Loyalty changes the game, as customers earn rewards for spending more money with you, and only after they have. This drives continual visits and keeps customers invested in choosing you.

Loyalty Program

Email Promotions

Automated email marketing continually promotes your restaurant with high-impact, mobile-friendly messages designed to drive a steady stream of spend-ready customers through your doors.

Campaigns Include:

  • Loyalty
  • Birthday
  • Anniversary
  • Surprise & Delight
  • Happy Hour
  • Refer a Friend
  • Weather
  • Monthly Promo
  • Lunch / Dinner
  • Catering
  • Gift Card Promo
  • Bonus Rewards
  • Menu Marketing
  • And Many More…
Email Marketing

Mobile

Your customers’ channel of choice today is mobile. They expect offers, rewards, online ordering and reservations to be at their fingertips.

Many restaurants are squandering this opportunity. Others are damaging their brand by using it incorrectly.

We’ll dial in the proper mobile experience for your guests with a custom mobile app and/or text message marketing.

Mobile Marketing

SMART Surveys

Our automated SMART survey engine gathers the info you need to make the best decisions. Better yet, it identifies your happiest customers and encourages them to post reviews and share with friends. Surveys from unhappy customers are sent directly to you so you can take immediate action and turn the customer into a fan.

Smart Surveys

Reviews

It’s no longer “buyer beware.” It’s now “seller beware.”

Attract new prospects to your restaurant at the very moment they’re ready to spend money. Chatterbox helps you build and maintain a solid online reputation by getting your best customers to talk you up online. This turns your online reputation into a steady revenue driver.

72%

72% of consumers say they trust online reviews as much as personal recommendations – (Source: Local Consumer Review Survey, 2012)

Reviews

Social Lift

Chatterbox gets your customers promoting your restaurant on whatever social networks they’re using at the moment. This extends your social reach and attracts more new customers.

Social Lift

Community Connections

Community groups become a promotional army, inviting friends, family and co-workers to join your rewards program and start spending money at your restaurant. This grows your customer list fast and turns you into a local hero. It’s a win-win.

  1. You build goodwill in your community
  2. You attract new customers with no effort
  3. You boost sales while doing good for your neighbors

We provide group webpage and Facebook sharing links so they can spread the word fast. We track all spending and provide full reporting so you know how much each group has spent at your business.

Community Connections

Customer Saver

Losing customers is a slow business killer. So the instant we notice a customer has missed a regular visit, we reach out with a compelling offer to get that customer back – and start them spending again.

Each year our average merchant sees…

232
$32,357
Lost Customer Reactivated
Revenue Recaptured
Customer Saver

Long-term franchise & multi-unit experience

Launch a pulsating, chain-wide marketing strategy that maximizes wallet-share from each customer at every location - and maintain complete control.

  1. Control and maintain brand image down to the local level
  2. Work with our creative team or we'll work with yours
  3. Control promotions to the individual, regional or national level
  4. Increase top-line sales, franchisee margins and corporate royalties
  5. Chain-wide tracking and reporting right down to individual stores

Repeat Returns is the platform you’ll keep growing into – not out of.

We’re not for everyone

If you’re in financial desperation, floating payroll on credit cards and covering the rent from a home equity line – you should pass. Repeat Returns is not a silver bullet to save a fast-failing restaurant.

Repeat Returns is best suited for:

  1. Franchise Operations
  2. Multi-Unit Chains
  3. High Volume Independents

If you own a financially viable, well-run operation, and you can handle more traffic… this will change your life.

If you’re opening a new restaurant – placing Repeat Returns from day one gives you a decisive competitive advantage.

How much?

Repeat Returns is a service, not a product. Your feature-set is designed for your restaurant(s). That means you only pay for what you’re using, and not a single penny more.

Rich & Nancy (above) say we run slightly more than their cellphone bill.

Here are actual client results from a variety of restaurant types.

Imagine Your Marketing Budget In The 1% Range

Yellow = Program cost. Green = Program sales.

This is private client information, so business names are not disclosed.

0.77%

Pizza Chain

31 locations
1.06%

Bagel Chain

20 locations
0.32%

Family Dining

8 locations
0.76%

Upscale Pizza

5 locations
3.98%

Kids Party Venue

1 location
0.61%

Pizzeria

1 location
3.46%

Family Restaurant

3 locations
1.06%

Cupcake Bakery

1 location
0.49%

Sushi Restaurant

3 locations

All of these programs have 2500+ customers enrolled per location.

Is Repeat Returns right for you?

The truth is, it may not be right for you. There are no gimmicks, no free trials, no nonsense. This is serious marketing for serious operators. If that’s you, then we should talk.

There will be no pressure. We’re not selling.

We will learn about your business. Discuss your objectives. Determine if we can help you. Set expectations. And give you a price.

At that point there will be a fork in your road.

If you’re the owner, the leader, the decision maker…

Let's Talk
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